ABOUT NAYLOR ASSOCIATION SOLUTIONS

Naylor Association Solutions is a management company dedicated to driving non-dues revenue for trade and professional associations as well as communicating and engaging with members through a variety of channels. In 2015, Dynamic Benchmarking was brought on board to create a benchmarking platform to assess and compare the communications practices of associations from across the country. A mini-platform was also created for the Naylor website to allow visitors to enter a handful of metrics and compare themselves instantly to data collected from the larger, traditional survey. In 2016, Naylor expanded the study’s functionality by adding a scoring component that measures and ‘grades’ an associations communications practices against predetermined industry standards.